ViX Swimwear – clear Beauty.
vix swimwear: CASE STUDY SNEAK PEAK
ViX partnered with ZEV Digital for digital strategy, eCommerce website development, digital marketing, and international website platforms to grow the brand and drive sales. ViX is a high-end, global swimwear brand with a reputation for sophistication, style, and quality.
at a glance
The Goal
ZEV Digital collaborated with ViX to develop a digital strategy to help grow the brand online, build direct sales, and support their retail channel. Our goal was to establish a digital experience catered to ViX’s audience and make it easy to buy bikinis online.
The approach
ViX needed a sophisticated e-commerce platform that would enable customers to purchase quickly and easily online. We built a website that included 1-page checkout, product grouping, and enhanced product merchandising for easy browsing and purchasing.
We also developed a comprehensive marketing campaign to support the site and introduce new products to consumers, including PPC, email marketing, social media, and SEO. The integrated approach drove traffic to the site, generated online sales, and spread brand awareness. Building on, we launched international website platforms.
success
By developing a premier website in the Luxury Swimwear category and implementing an integrated digital marketing strategy, we helped grow ViX’s online sales by 4x and supported the brand’s growth in their wholesale channel.
