simply solar – clean energy.
simply solar: CASE STUDY SNEAK PEAK
Simply Solar partnered with ZEV Digital for marketing and website design to drive awareness and increase sales.
Since 2014, Simply Solar has been one of the top Bay Area solar companies. By offering high-quality products and services, Simply Solar helps residential and commercial customers save on electric bills, become energy independent, and reduce their carbon footprint.
at a glance
The Goal
Collaborating with Simply Solar, our goal was to drive leads, generate appointments for solar consultations, increase revenue, and establish Simply Solar as the Bay Area’s leader in solar solutions.
The approach
From ads to content and creative, ZEV Digital built a communications strategy around ‘Solar Made Simple’. We refreshed the website. We made it easier for customers to set up appointments, view features and benefits, and learn about the Simply Solar experience.
We then launched performance marketing (search, social, and paid media) to drive leads, engagement, and conversions. We also utilized SMS and marketing automation to generate leads and motivate potential customers to set appointments for a solar consultation.
SUCCESS
With a comprehensive digital marketing campaign and updated website, ZEV Digital helped elevate Simply Solar’s brand exposure and fortified their position as one of Northern California’s top solar companies. Leads and conversions significantly increased as did appointments, installations, website traffic, and revenue.
