silver oak – Life is a Cabernet.
silver oak: CASE STUDY SNEAK PEAK
Silver Oak partnered with ZEV Digital to help transform their digital brand experience, website design, and launch targeted digital marketing. Silver Oak, the premier Cabernet winery in Napa Valley, looked to ZEV Digital to increase brand awareness and grow direct to consumer sales.
at a glance
The Goal
The goal was extremely straightforward with Silver Oak. We partnered with Silver Oak to bring the legendary brand and 44 year legacy into the digital era. Silver Oak needed to adapt to connect with the next generation of wine enthusiasts through social media and digital communications. Immediately, that meant looking at their database, most of which was in a maturity stage, as were their direct client (suppler-contract) network lists.
The approach
A new premium website, eCommerce experience, and launch of a digital marketing drive campaign. When life calls for celebration, Silver Oak is there. We drove social engagement by building a community of Silver Oak super-fans and celebrities to spread the word about the brand globally. We launched a microsite for Silver Oak's coveted library wine collection, developed authentic stories that connect with wine enthusiasts around the world - because life is meant to be celebrated.
success
By adapting a fresh brand strategy, updating the site, and launching robust digital and social campaigns, we helped modernize the Silver Oak brand. We created a premium user experience by sharing a unique brand story and providing a smooth eCommerce platform for customers. Audience engagement, site traffic, foot traffic to winery locations, email subscribers, and eCommerce sales increased dramatically.
