Royal Hawaiian – Live Aloha.
Royal Hawaiian: CASE STUDY SNEAK PEAK
Royal Hawaiian partnered with ZEV Digital for website design, eCommerce, digital marketing, and a brand launch. From Hilo to Houston, Royal Hawaiian’s line of popular macadamia products are enjoyed by people who care about good, healthy snacks.
at a glance
The Goal
M.L. Orchards, one of the world’s largest macadamia nut manufacturers, approached ZEV Digital to launch a healthy macadamia brand (Royal Hawaiian) for the modern conscious consumer. Through a comprehensive digital marketing approach, our goal was to create a genuine, unified, and aloha-friendly personality for the brand.
The approach
Starting with a zip lock bag and a sample of nuts, we wanted to build the brand by creating Hawaiian-inspired packaging, eye-popping POP, an engaging website, and integrated marketing to launch Royal Hawaiian. We built the new brand on three basic beliefs: Live Well. Live Long. Live Aloha.
We also developed a beautiful yet powerful eCommerce platform with advanced features like product reviews, warehouse integration, and streamlined checkout.
success
Utilising a comprehensive strategy, our Royal Hawaiian brand launch was a great success. The brand’s new website and digital presence helped increase brand exposure, traffic, and sales. Prestigious retailers such as Ralphs, CVS, Cost Plus World Market, Bed Bath & Beyond, Walgreens, and Albertsons now carry Royal Hawaiian’s delicious macadamia nut products.
