nixon– style, elevated.
NIXON: CASE STUDY SNEAK PEAK
Nixon partnered with ZEV Digital for website design and digital strategy to elevate their digital brand.
Nixon is a premium maker of watches, speakers, and accessories focusing on top products designed to support their customer’s action-packed lifestyle. Nixon chose to partner with ZEV because of our years of proven digital expertise and success in growing brands.
at a glance
The Goal
Our goal was to increase Nixon’s product awareness, expand reach, and elevate recognition through digital and social campaigns. From consumers to specialty stores, we wanted to create an experience that would connect users with product features, benefits, and style.
The approach
ZEV built a Nixon 101 brand education website to unify the Nixon brand messaging and product presentation across the globe.
We also worked with Nixon to launch a digital campaign promoting the first ever water resistant, durable bluetooth speaker – the Nixon Blaster. The campaign was so effective that the product ‘took off’ online, in specialty retail, and big box retail stores across the nation.
SUCCESS
With a fresh digital approach, we elevated the Nixon user experience and dramatically boosted website traffic, multiplied social interactions, and increased online sales. Our Blaster microsite launch created tremendous excitement and we drove mass awareness through an engaging social and Spotify campaign.
