Nike – The game. the League.
NIKE: CASE STUDY SNEAK PEAK
Nike teamed up with ZEV Digital for website design, strategy, and a digital campaign to drive traffic and increase awareness for the Drew League.
From its beginning in 1973, the Drew League’s mission was to teach young men and women of South Central Los Angeles life lessons through basketball. Nike sponsored the Drew League with uniforms, recognition for the basketball league, and an integrated marketing campaign. ZEV DIgital was selected to build the digital campaign including a mobile responsive website.
at a glance
The Goal
Our goal was to create a digital campaign and responsive website that was fresh, impactful, and helped connect the league to the community, both locally in LA and globally, through the love of basketball. We wanted to increase awareness for the Drew League, drive website traffic, and create interactions on social platforms. Effective mobile user experience design was essential to engage the audience following the Drew League Tournament.
The approach
We created a website experience that was simple and functional, yet totally unique. From the opening tip off, our experienced creative and development teams hit the floor running. The new site features the league profile, blog, games, schedules, photos, videos, and Nike product marketing. We also integrated social media as a component to engage user interaction.
SUCCESS
Our goal was to create a digital campaign and responsive website that was fresh, impactful, and helped connect the league to the community, both locally in LA and globally, through the love of basketball. We wanted to increase awareness for the Drew League, drive website traffic, and create interactions on social platforms. Effective mobile user experience design was essential to engage the audience following the Drew League Tournament.
