hre – max performance.
hre: CASE STUDY SNEAK PEAK
HRE Wheels partnered with ZEV Digital for website design and digital marketing to boost product awareness, drive sales, and grow the brand. HRE is a market leader who provides aftermarket performance wheels for Porsche, Bentley, Lamborghini, Mercedes, BMW, Aston Martin, and other luxury vehicles.
at a glance
The Goal
HRE Wheels is known for their performance and quality on the track and elegance and beauty on the road. Our goal was to create a best-in-class website experience that would increase consumer engagement with the brand, showcase their sleek, state-of-the-art custom wheels, and ultimately drive sales.
The approach
To get things into gear, we wanted the site to focus on the products’ beauty and elegance. It was important to highlight the features of the wheel that make it lighter, stronger, and faster. We created galleries to showcase the wheels on luxury cars. We also developed tools to allow the user to easily navigate the product catalog and find the right wheel for their car. The website was built on a CMS for product catalog management, merchandising, and marketing content.
SUCCESS
With our fresh website design, we helped increase HRE’s brand and product exposure to a new, select audience. Awareness, engagement, and product sales accelerated. By delivering a best-in-class website with stunning imagery and beautiful product features, HRE has been able to defend their position as a market leader, maintain price points, and fend off down market competition.
