gomacro – Bigger Than A Bar.
gomacro: CASE STUDY SNEAK PEAK
ZEV Digital partnered with GoMacro for digital marketing, strategy, and eCommerce growth. Born in a kitchen and mother-daughter owned, we’ve helped GoMacro grow into the #1 selling bar brand in the natural grocery channel and the fastest growing brand in the category.
Since 2004, GoMacro has been building a bar company that creates a positive impact and who believes that small choices can add up to big change. GoMacro’s story is about a mother-daughter team who used a plant-based diet to fight cancer, a commitment to sustainability, ethically grown ingredients, giving back to the community, and so much more.
at a glance
The Goal
GoMacro had a BIG message to share. The goal of the Bigger Than A Bar campaign was to spotlight GoMacro’s brand story, its unique health benefits and overall global impact. We needed to communicate the message that GoMacro is not just a bar - it’s a movement for positive change. The campaign objective was to help GoMacro grow brand awareness and stand out in a highly competitive market, while also driving online and in-store sales.
The approach
Here, brand storytelling was imperative. To bring this campaign to life, we produced a video that would inspire and build a deeper connection by sharing their brand story with impactful visuals. We designed and developed a homepage update that would highlight the brand story while ensuring an easy and enjoyable shopping experience.
To spread the word about Bigger Than A Bar, we launched a 360 cross-channel digital marketing campaign, utilizing social media, search, video, audio, display, and an effective email marketing strategy. We also worked hand-in-hand with GoMacro's social team to broadcast their lifestyle content to millennial, health-conscious consumers.
success
By increasing awareness, telling the wholesome story of such a powerful young brand, and developing a cult-like following through real storytelling in media, GoMacro’s sales growth hit over 350%, via their eCommerce listings. Direct sales increased to 77% over the prior year. Such a parabolic change in the bottom line sales proves that storytelling is still the ultimate powerhouse to drive any marketing campaign, if done right.
