emergen-c – health boost.
emergen-c: CASE STUDY SNEAK PEAK
Emergen-C partnered with ZEV Digital for website design, digital marketing, and strategy to elevate brand awareness and drive sales.
We launched a disruptive digital strategy and campaign that would capture the attention of Emergen-C’s target audience and differentiate the brand from similar products in the category.
at a glance
The Goal
Infused with a focused digital strategy, our goal was to expand the brand’s marketing beyond 'drink Emergen-C to avoid getting sick' and get active consumers to drink Emergen-C to be happy, healthy, and support an active lifestyle.
The approach
In collaboration with Emergen-C, ZEV Digital launched an integrated, 360 digital marketing campaign. We ran targeted display campaigns, search marketing, and email marketing campaigns to increase brand awareness within Emergen-C’s customer list. Our team produced strategy and creative for events, activations, and supported sales at retail distribution. Lastly, we updated the infrastructure of Emergen-C’s website with CMS, making it easier to update event content, new products, and campaign landing pages.
success
Our partnership with Emergen-C drove tremendous sales growth online and at retail, drove trial, boosted awareness, and improved brand communications. Through our 360 digital campaign, we elevated Emergen-C’s user experience and optimized their eCommerce experience which increased the brand’s overall market share.
