beechers – world’s best.
beechers: CASE STUDY SNEAK PEAK
Beecher’s teamed up with ZEV Digital to leverage digital marketing to drive product awareness, engagement, and sales. Known for top-quality cheeses, Beecher’s is expanding into premium cheese products and frozen foods with national grocery distribution.
Founded in 2003, Beecher’s began crafting handmade cheese in Seattle’s Pike Place Market and downtown Manhattan at their production and flagship restaurant facilities. From handcrafted cheeses to delicious side dishes, the food Beecher’s produces is authentic, full-flavored, and made with real ingredients people can trust.
at a glance
The Goal
Made with quality ingredients, Beecher’s delicious cheeses and frozen foods are simply the “World’s Best”. Our goal was to make Beecher’s the leading premium brand in the frozen food aisle for Lasagne and Mac & Cheese. By emphasizing authenticity, integrity, and flavor, our goals was to use a brand campaign and digital marketing to drive awareness, trial, and sales.
The approach
We collaborated with Beecher’s to develop a strategy and comprehensive plan to elevate the brand across digital touchpoints. We worked with Beecher’s to create the concept, copy, and art direction for the “World’s Best” brand campaign. Focusing on Beecher’s frozen product line, ZEV optimised various digital marketing activations to reach new customers and engage their current target audience. To stand out within the digital space, we launched a disruptive 360 digital campaign to drive revenue growth in geo-targeted high performing regions.
SUCCESS
From research & discovery to repeat purchase, the campaign successfully reached more prospective customers, increased brand awareness, doubled website traffic, and boosted revenue growth online and at brick and mortar stores.
