Alp N Rock – NEW HEIGHTS.
alp n rock: CASE STUDY SNEAK PEAK
Alp N Rock partnered with ZEV Digital for a complete marketing campaign and website relaunch. In an effort to elevate the overall brand, Alp N Rock approached us to not only design a more modern and impressive website, but to back it up with a responsive, cleaner shopping experience through strategic web development.
Alp N Rock is an internationally-recognized fashion brand focused on giving back. Known for its custom ski and cold weather apparel, the Alp N Rock line was created with the sole purpose of giving back to deserving communities. The brand donates up to 10% of profits to the Room to Read Foundation, which sends girls in developing countries to school each year and provides funding for building schools and reading materials.
at a glance
The Goal
The goal was to increase Alp N Rock’s sales and website conversion rate by elevating the brand experience and telling a compelling story online. Alp N Rock wanted people to take notice - from the moment they landed on the homepage, to when they tried the garment on for the first time. It’s about creating a lasting impact on the customer, and it all starts with creating that brand affinity. Alongside those goals, Alp N Rock wanted to break out of the après-ski niche into a global fashion brand that reached a larger audience of conscious consumers around the world.
The approach
We started with a complete web and content strategy for the new Alp N Rock site. From there, our creative team redesigned the brand’s homepage, product and category pages, as well as the landing pages encompassing Alp N Rock’s ethos and story. Our development team then took the reins to make the vision come to life, ensuring the shopping experience would be easy and enjoyable for the online shopper.
success
We enhanced Alp N Rock’s existing site by making it more functional, modern and unique. With beautiful product photography and a philanthropic goal worth sharing, we were able to seamlessly portray the high-end fashion aspect of the brand while highlighting its continuous effort of giving back. The new website has attracted over 81,000 new visitors and had driven an impressive amount of sales in the first weeks of its launch.
